Alba Gu Brath!

59 hots in 10 mins! And the winnner is....

I feel like I eat so much lately I could win this thing.

wwn

From TechCrunch

Joey Chestnut Beats Kobayashi Again in Hot-Dog Eating Contest

It’s not the 4th of July without the Coney Island Hot-Dog Eating Contest (that’s how we celebrate in Brooklyn, by stuffing our faces with as many hot dogs we can fit). This year’s winner is defending champion Joey “Jaws” Chestunt, who won in overtime from six-time champion Takeru Kobayashi.

Both ate 59 hot dogs during the 10 minute contest (down from 12 minutes in the past), and then the contest went into overtime to see who could eat five additional hot dogs the fastest. CNN has all the details, but Kurt Dietrich’s wonderful Flickr photos tell the story best.

Happy 4th of July everyone. Try to go easy on those hot dogs.

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BBQ Illness Determined

Link: BBQ Illness Determined.

Syracuse, N.Y. -- Onondaga County health investigators have determined that a norovirus sickened hundreds of people who ate at the Dinosaur Barbeque in Syracuse two weeks ago.

Worlds greatest cocktail onions:

A few years ago a friend of mine turned me onto these little babies to make the perfect vodka gibson.

From Amazon.com:

Ritz Escoffier Cocktail Onions

Cold, long, tall and on my ass!

Superlager!

Heineken says goodbye to TV ads

Link: Heineken says goodbye to TV ads.

In the UK Heineken has decided to shift its �6.5m advertising budget away from TV and rather invest in sports sponsorships and point-of-sale promotions. Rob Marijnen, managing director of Heineken UK explains on Times Online:

"The enormously cluttered environment in TV ads makes it difficult to make standout ads. It's also very expensive and it's questionable as to its effectiveness."

Media fragmentation makes it difficult to target Heineken's core market (18 to 26 years old) through TV ads and buying airtime is getting more and more expensive. These are basically the reasons that convinced the Dutch brand to look for new solutions in advertising. Who will follow?

Guinness "Evolution" Commercial

Link: Guinness "Evolution" Commercial.

This is a pretty cool CG/live-action commercial for Guinness helmed by Danny Kleinman, director of the title sequences of the past five Bond movies. Watch it HERE or read more about the commercial at the BBC.

My new low tech coffee maker

I just took delivery and used for the very first time my new Cona "D" Vacuum coffee maker.  What an experience!  Awesome coffee!  I got mine from EspressoZone.com.

Splenda Shortage?

Link: Dieters May Face Splenda Shortage.

Splenda, which won fans with its sugar-like sweetness and stability in baking, now dominates the $337 million U.S. retail market for sugar substitutes, beating out aspartame sweetener Equal, made by Chicago-based Merisant Corp.